Shoppers Choice Media Kit

Business Facts

  • Formed in 1998
  • Over 2 million product offerings
  • 2005 7th fastest growing e-commerce site- Internet Retailer
  • 29 niche websites

What We Offer

Top Customer Service
Top Customer Service

Since the beginning, we at have prided ourselves on providing the best customer experience online. Our goal is to treat every customer with the same care we would give them face to face if they walked into our original brick and mortar location.

Site Content
Great Content

At we feel that knowledge is the best tool our customers have when shopping online. This is why we offer great content articles about the products we offer. From employee reviews to top 10 lists and great grilling articles, we strive to be a resource for outdoor cooking and other products we offer.

Online Videos
Video Library

We have found that our videos have been a great resource for our customers. From grill demo videos to how-to and recipe videos by our very own Chef Tony Matassa, we hope to make the entire grilling experience better for our customers.

Company History originally opened as a brick and mortar store in Baton Rouge, Louisiana in 1998 named The Grill Store & More. Owners Michael and Ladina Hackley started the business from scratch and worked it themselves for the first year 7 days a week. By 2001 we felt like we had tapped the Louisiana market so we looked to the Internet for added revenues by launching our our first website,, in 2001 with 7000 products. This was followed shortly thereafter with with a full color catalog that corresponded to the site. As we added more websites catering to niche markets, such as and, we decided to reduce our store locations so that we could focus more on our online presence. Because our product offering went far beyond grills, we decided to change our official name to in 2004.

Today, offers more than 2 million products and 29 niche websites, offers a full line of products for the home. We are currently working on several other programs that we hope will be helpful and exciting to our existing and future customers, including videos with our very own Chef Tony Matassa and product reviews by our very own staff. Combined with our exceptional customer service we are able to reach out more easily to more of our customers in a way that emphasizes our motto, "Real people. Real service".

To read more about the history of, visit

What We Sell

BBQ Grills & Outdoor & Kitchen Accessories
BBQ Grills & Outdoor
& Kitchen Accessories

We are the online resource for BBQ grills and outdoor kitchen accessories, offering great deals on everything you need to create the ultimate outdoor cooking experience.

Patio Furniture
Patio Furniture

We have the patio furniture to compliment any backyard or patio setting. Choose form outdoor patio sets and accessories that will add comfort for friends and family.

Home Appliances
Home Appliances

Turn your kitchen into a work of art with any of our quality home appliances. From refrigerators and freezers to ranges and cooktops we have everything you need for your home. Logo
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